{"version":"https://jsonfeed.org/version/1","title":"Moonshot Strategy","home_page_url":"https://moonshot-strategy.com","description":"Moonshot Strategy","author":{"name":"Moonshot Strategy"},"items":[{"id":"https://moonshot-strategy.com/blog/f/the-b2b-marketing-audit-that-names-your-real-revenue-constraint","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/73c0fde1-5050-4b1e-b89d-823d7083fc64/Image%205-19-26%20at%208.41%E2%80%AFPM.jpeg\"/><p>In 25 years of leading B2B marketing functions for mid-market companies, I've audited a lot of marketing teams. The pattern that surprises CEOs most is this one: the constraint on revenue is almost never the channel. It'...</p>","url":"https://moonshot-strategy.com/blog/f/the-b2b-marketing-audit-that-names-your-real-revenue-constraint","title":"The B2B Marketing Audit That Names Your Real Revenue Constraint","summary":"In 25 years of leading B2B marketing functions for mid-market companies, I've audited a lot of marketing teams. The pattern that surprises CEOs most is this one: the constraint on revenue is almost never the channel. It'...","date_modified":"2026-05-20T01:56:17Z"}]}