Is your startup or mid-sized business ready to scale, but lacking the marketing leadership to make it happen? At Moonshot Strategy, we offer expert CMO services tailored to drive growth, optimize resources, and create lasting impact, without the overhead of a full-time Chief Marketing Officer.
Our seasoned CMOs bring years of experience and a results-driven approach to your team, working with you part-time to craft and execute marketing strategies that align with your vision and growth trajectory.
I develop your marketing strategy, set priorities, and create the roadmap. This includes positioning, messaging, channel strategy, budget allocation, and KPI frameworks. I sit at the leadership table and ensure marketing has a seat in strategic decisions.
I hire, develop, and lead your marketing team; whether internal staff, contractors, or agencies. I run team meetings, conduct performance reviews, establish processes, and create the structure for sustainable success.
Strategy without execution is worthless. I ensure things get done; reviewing work, holding people accountable, troubleshooting problems, and stepping in to execute when needed.
I work directly with sales, product, and customer success to ensure marketing supports the entire revenue engine. I facilitate alignment, create shared metrics, and break down silos.
Everything below is part of what I deliver as your fractional CMO; not separate services to buy.
Go-to-Market Strategy: Positioning, messaging, market segmentation, competitive differentiation, launch planning
Demand Generation: Pipeline building, lead generation, nurture programs, conversion optimization
Account-Based Marketing: Target account strategy, personalized campaigns, sales-marketing orchestration
Content Strategy: Thought leadership, SEO content, sales enablement, content operations
Marketing Technology: Stack audit, tool selection, implementation oversight, automation
Website Strategy: Conversion optimization, messaging, user experience, vendor management
Brand Strategy: Positioning, visual identity oversight, brand guidelines, messaging frameworks
Customer Marketing: Retention programs, expansion revenue, customer advocacy, lifecycle marketing
Data & Analytics: Marketing measurement, attribution, dashboards, data-driven optimization
Ask Engine Optimization: AI discoverability, voice search optimization, GenAEO strategy
Fractional CMO vs. Full-Time CMO: Same caliber of strategic leadership at 30-50% of the cost. You trade some availability for immediate expertise without a 6-month executive search.
Fractional CMO vs. Marketing Agency: Agencies execute tactics. I set strategy and manage agencies. You get accountability for outcomes, not just deliverables.
Fractional CMO vs. Marketing Consultant: Consultants advise. I lead. I don't hand you a strategy deck and walk away, I embed with your team and drive execution.
Fractional CMO vs. Marketing Director: A fractional CMO brings executive experience across dozens of companies. I've seen what works, and doesn't, at scale.
Typical Engagement: 2-4 days per week, 6-12 month minimum
Investment: $TBD - depending on scope
First 90 Days: We start with a sprint focused on quick wins and strategic foundation, audit, strategy, roadmap, early execution. Then we shift to ongoing leadership and optimization.
Q: Do you work with B2B or B2C companies?
A: Both. I work with B2B companies (SaaS, tech, professional services) and B2C/DTC brands. The core principles, understanding customers, efficient acquisition, strong retention, apply across models.
Q: How long are engagements?
A: Minimum 6 months, that's the time needed to implement strategy and see results. Most clients continue 12-24+ months. I become your long-term marketing leader.
Q: Where are you located?
A: Wisconsin, but I work with global. Most work happens via video, Slack, and collaborative tools. I'm available for on-site when needed.
Book a free 30-minute call. We'll discuss your growth challenges and whether a fractional CMO is the right solution.
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