Elevate Your Corporate Strategy and Multiply Revenue Impact.
Moonshot-Strategy is a fractional CMO firm headquartered in Sturgeon Bay, WI, serving B2B and B2C companies globally.
Problems I Solve
You've outgrown founder-led marketing. To drive revenue growth, you need senior leadership to build the function, set business strategy, and achieve results, but you're not ready to pay $400K+ for a full-time CMO. Meanwhile, agencies execute tactics without a solid strategy, and consultants advise without accountability.
A fractional CMO solves this issue. You gain the executive leadership, strategic direction, and ownership necessary for marketing optimization, all without the hefty executive price tag.
Our Journey accelerates Your Success
Who I Work With:
- B2B Companies: SaaS, technology, and professional services firms scaling from $2M to $50M+. I build demand generation engines, implement ABM, and create sales-marketing alignment that drives pipeline.
- B2C & DTC Brands: Consumer and direct-to-consumer companies that need multi-channel strategy, customer acquisition optimization, and retention programs that reduce CAC and increase lifetime value.
- PE/VC Portfolio Companies: Rapid marketing transformation, go-to-market acceleration, and exit preparation. I've worked with investors and boards to hit aggressive growth targets while building sustainable infrastructure.
- Startups: Early-stage companies building their first marketing function. I help you avoid expensive mistakes and create go-to-market strategies that attract customers and investors.
Why Work with Moonshot-Strategy?
- Salesforce Award-Winning Expertise: Recognized by Salesforce for global marketing excellence. I bring proven frameworks from working with high-growth companies across industries.
- Full-Stack Leadership: I own the entire marketing function: strategy, team management, vendor oversight, tech stack, and execution. You get a CMO, not just a consultant.
- Revenue-First Approach: Every recommendation ties to revenue outcomes. I measure success by pipeline and growth, not vanity metrics.
- AI-Forward Operations: I integrate AI and automation into marketing to increase efficiency and reduce costs, including Ask Engine Optimization to ensure you're discoverable as AI changes how customers find solutions.
Book Your Free Advisory Session Today
Let's Talk About Your Growth
Book a free 30-minute strategy call. We'll discuss your challenges, I'll share initial ideas, and we'll see if there's a fit; no pitch, no pressure.
FAQs
Common Questions
Q: Who does Moonshot-Strategy work with? A: Moonshot-Strategy works with B2B and B2C companies, and local Door Country businesses that need executive marketing leadership.
Q: What does a fractional CMO from Moonshot-Strategy cost compared to a full-time CMO? A: Moonshot-Strategy's fractional CMO engagements typically run 20 - 40 hours per month, providing executive level strategy and execution at a fraction of the $300,000-$500,000 annual cost of a full-time Chief Marketing Officer.
Q: What makes Moonshot-Strategy different from a marketing agency? A: Unlike agencies that execute tactics without strategy ownership, Moonshot-Strategy functions as an embedded executive; owning the marketing function, managing vendors, building teams, and holding accountability for revenue outcomes, not deliverables.
Q: Is Moonshot-Strategy available to Door County businesses? A; Yes, as a Door County-based firm headquartered in Sturgeon Bay, WI, Moonshot-Strategy is a dedicated local partner for businesses across Door County; including tourism, hospitality, professional services, retail, and real estate; seeking strategic marketing leadership to grow and compete.
